A while back I wrote a column entitled "Self-Publishing: 25 things you need to know," which was mostly about how to create and sell your own paper book. Since then a lot of folks have asked me to do something similar for e-books, so I have.
I begin with one caveat: The whole e-book market is rapidly evolving and a lot of self-publishing companies are offering e-book deals bundled into their print book publishing packages, which makes them harder to break out and evaluate. It's all quite complicated, and in an effort to sort through the confusion, I've decided to offer a few basic tips and present what I think are some of the best options out there for creating an e-book quickly and easily. As things change--and they will--I'll do my best to keep this column up to date.Tips
- It's gotta be good
- Create an arresting cover
- Price your e-book cheaply
- Avoid any outfits that don't let you set the price
- Marketing is all about creating awareness for your e-book
GbIS Journal
Collected readings and ramblings of Graeme Bentley, Principal, GbIS Consulting, Melbourne, Australia.
Tuesday, July 27, 2010
How to Publish an eBook
David Carnoy has written about "How to Publish an eBook" in CNET Reviews on July 26, 2010. To quote:-
Wednesday, May 05, 2010
Design Patterns: Faceted Navigation
Peter MORVILLE and Jeffery CALLENDER have written about Faceted Navigation in "A List Apart magazine" on APRIL 20, 2010. To quote:-
Also called guided navigation and faceted search, the faceted navigation model leverages metadata fields and values to provide users with visible options for clarifying and refining queries. Faceted navigation is arguably the most significant search innovation of the past decade.[2] It features an integrated, incremental search and browse experience that lets users begin with a classic keyword search and then scan a list of results. It also serves up a custom map (usually to the left of results) that provides insights into the content and its organization and offers a variety of useful next steps. That’s where faceted navigation proves its power. In keeping with the principles of progressive disclosure and incremental construction, users can formulate the equivalent of a sophisticated Boolean query by taking a series of small, simple steps. Faceted navigation addresses the universal need to narrow. Consequently, this pattern has become nearly ubiquitous in e-commerce, given the availability of structured metadata and the clear business value of improving product findability. Faceted navigation is being deployed rapidly across an impressively wide variety of contexts and platforms. In the world of search, faceted navigation is everywhere.
Thursday, December 24, 2009
CSS Techniques I Wish I Knew When I Started Designing Websites
Tim Wright and TJ Kelly have written about CSS Techniques in NOUPE on 18-Dec-2009. To quote:-
CSS is the best thing to happen to the web since Tim Berners-Lee. It’s simple, powerful, and easy to use. But even with all its simplicity, it hides some important capabilities. Ask any designer, and they’ll tell you that the majority of their code headaches are caused and ultimately solved by CSS.
All designers at some point in their career go through the process of encountering a weird display issue, searching for a resolution, and discovering a trick, technique, or hack could have saved them hours of frustration—if they had only known when they started.
Monday, December 14, 2009
Tree Testing - A quick way to evaluate your IA
Dave O'Brien has written about evaluating Information Architecture organization with "Tree Testing" in "Boxes and Arrows" on 5-Dec-2009. To quote:-
A big part of information architecture is organisation – creating the structure of a site. For most sites – particularly large ones – this means creating a hierarchical “tree” of topics.
But to date, the IA community hasn’t found an effective, simple technique (or tool) to test site structures. The most common method used—closed card sorting—is neither widespread nor particularly suited to this task.
Some years ago, Donna Spencer pioneered a simple paper-based technique to test trees of topics. Recent refinements to that method, some made possible by online experimentation, have now made “tree testing” more effective and agile.
Wednesday, December 09, 2009
Future scenario: starting a new job
James Robertson has written about the ideal "assistant" in "Column Two" on 8-Dec-2009. To quote:-
Her email inbox has a message from Morris, the intranet. Hmm, “welcome to the business Sarah!”, it seems even the intranet is friendly. Firing up “Morris”, Sarah spends a little time familiarising herself with the system she’s expecting to spend a fair bit of time in.
Part of Morris displays the standard corporate links and tools, but the right-hand half of the page seems to be just for her. There’s a prominent box linking her to an induction package, including a few get-up-to-speed videos, some recorded by other staff members.
Included in her online to-do list are a number of induction items, and she expects these will keep popping up over the next few months. Clicking on one of the tasks, she goes into her staff profile, and fills in a few easy details. The rest can wait for a quiet time over the coming week.
Noting that she’s involved in sales and customer service activities, Morris has suggested a few office groups she might want to join. Not today — too much too quickly — but Sarah does click the checkboxes so she can keep an eye on what’s being talked about, before she works out which groups to join.
She’s already been signed up to her local project group, and browses through the profiles and activities of the team members. Seems like there’s a fair bit happening, with a big report delivered last week. Better add that to my favourites.
Sarah’s also been recommended a “buddy” in a similar role, and she reads through their profile. Looks good, let’s have lunch. Now to unpack the mobile.